Even before a new year begins, the onslaught of “New Year, New Me” resolutions could start bombarding your Facebook, Twitter or Instagram timeline. This is especially true if you are associated with the academic sector, where each day is dedicated to being a better version of yourself.

People you haven’t talked to in years or ones that you don’t even personally know share their promises of being better. Financial acumen, workouts, travel plans, academic resolutions, career changes and healthier eating habits are all part of the overall package, according to research reported by Statista.

The determination is motivating. And the overall tradition of it all is nothing short of inspiring.

Given that fact, the societal experience is stimulating enough that it extends to the many influencers that rule social media as we know it. But for them, it comes with the added option of tying their New Year’s resolutions to whichever brand they choose to endorse.

And brands are as open to getting endorsed as the aforementioned people on social media about sharing motivational quotes.

Brands Get in On the Race to be Associated with People’s New Year Personas

The change around New Year is affiliated with everything that is positive. Thus, it is no wonder that brands want to cash in on the phenomenon.

No matter if a brand is established enough to be recognized globally or if it is only loved by the locals of an overall regional or nationwide reach, it wants to be recognized in a positive manner.

Keeping the aforementioned experiences and observations in mind, what better way to do it than helping people achieve their New Year’s objectives?

You see a plethora of discount offerings by brands from the finance, fitness, travel, corporate and food industry. But it doesn’t stop there.

Since New Year’s resolutions are all about exploring your inner self and functioning better in the world around you, apparel brands also throw their hat in the ring for you to flaunt your style on the way to betterment.

After all, research by the Association for Psychological Science proves that your clothing style actually has an effect on your cognitive performance.

That is why, it is no surprise to see established local brands such as VisionDirect offering up discounts around the same time that New Year’s resolutions make their presence known.

VisionDirect Offers Up to 70 Percent Discount on Over 1,000 Items

Since most people are often returning from their travels and wouldn’t embark on another journey for around another 6 months, their investments in apparel tend to be all over the place. Some go out to buy fashion accessories whenever they can get their hands on them, while others only do so when their budget allows them to do so.

No matter which group you belong to, VisionDirect has something for you in the eyewear department. With up to 70 percent discount on over 1,000 items including sunglasses and glasses, the brand not only strives to but actually makes an offer that is too good to refuse – or at least check out during its End of Year Clearance Sale.

With an established history of providing some of the best design options in eyewear, the offering by the eyewear giant is not one to pass up.

Thus, if you are looking to buy sunglasses or glasses to get your “New Me” persona on, then don’t hesitate in reaching out to VisionDirect before the sale runs out.