Tips for Properly Using Tags and Internal Links in WordPress
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The old method of overstuffing keywords on your pages to rank highly on search engines, unfortunately, no longer works. Actually, itâ€™ll blow any chance your site or page might have of getting ranked. Earlier on, I had to find that out the hard way. The good news is, there are proven methods to get your site and pages ranking highly.
Google and other search engines are continuously upgrading their algorithms to ignore attempts to outdo other sites. As a result, a new type of SEO has come up: tags.
Basically, tags are keywords for every article or page you create on platforms such as WordPress. Tags are intended to be 2- or 3-word phrases. By adding tags that accurately represent your page or post, youâ€™ll increase the chances of your post ranking highly. Itâ€™s possible to get immediate traffic for your blog when you use tags.
How Do You Make the Most Out of Tags?
I have evidence that tags actually do improve your site traffic. Sometime back, I had a new site. Despite being the underdog, using tags evened out the playing field. At first, I had zero traffic. But after being indexed by the search engine Google, the searches got high rankings enough to drive traffic. As plainly shown by the landing page, it was as a result of the tag linked to the search queries.
Before any of your content ranks, it will need links. Google is best able to find your pages and posts when theyâ€™re linked from a certain place on the web. Internal links connect your content. Through interlinks, Google gets an idea of your websiteâ€™s structure. This way, a hierarchy is established giving the most important posts and pages more value than others. So, I found that by using the appropriate internal linking methods on WordPress, I was able to boost my SEO.
Google usually divides the link value among the links on your webpage. Often, your websiteâ€™s homepage will have the highest link value. This is because it contains the highest number of backlinks. Thus, the link value is shared between the links found on your homepage.
As such, if you want your latest blog post to have more value, you need to link it to the homepage as opposed to only on your websiteâ€™s category page. This way, Google will find your new post faster when itâ€™s linked to the homepage.
When your post has more links, it gets more value. And since Google regards a page that receives plenty of valuable links as very important, youâ€™ll definitely increase the probability of your page ranking.
Imagine your website is a pyramid and your most important content is at the very top. Those articles are the cornerstone content. You should have a lot of links to the essential content from related pages within the pyramid. This helps to pass the highest link value to the other pages.